Kaila Johnson Aaron Curtis Marketing 460 September 13, 2006

Marketing Proposal Montana Synergy, LLP

Montana Synergy is a developing company which focuses upon the creation of biobased products. They are currently emphasizing on biofood products, although they have ambitions to create biodiesel fuel as well. In correspondence with Montana Synergy we aim to identify the primary type of Spirulina product that would yield the largest targeted segment. Spirulina is a fast growing form of algae that can be harvested and used in many different forms. Montana Synergy’s strategy is to be engaged with the product from the growth of Spirulina, to the production of the various products, and to the end user. This strategy reinforces Montana Synergy’s goal of selling their products directly to consumers. Along with defining the product for the best target segment, we would like to propose the costs and benefits of maintaining a product through all phases of the supply chain.
In achieving our goal we plan on keeping close contact with Jim Miller, a key member of Montana Synergy. We have assigned Kaila Johnson to be the main liaison, whereupon we will be communicating with Montana Synergy through their Wikiwebsite. All of the communicated information will be shared amongst the group and any questions for the company will be the result of collaboration.
A Tentative Weekly Schedule to Obtain Goals:
Week of September 18th: -Collect sales data of potential Spirulina product types
Week of September 25th: -Analysis of sales data collected
Week of October 2nd: -Focus on consumer market indicated by sales data
Week of October 9th: -Competitive analysis of competition
Week of October 16th: -Continuation of competitive analysis

Week of October 23rd: -Defining end users and how to reach them
Week of October 30th: -Pros of maintaining a product from production to consumption
Week of November 6th: -Cons of maintaining a product from production to consumption
Week of November 13th: -Compile data and implement class concepts
Week of November 20th: -Start drafting of final paper
Week of November 27th: -Continuation of final paper
Week of December 4th: -Create the final Executive Summary
Week of December 11th: -Collection of references